Sunday, February 8, 2015

Some Thoughts on Marketing an Arty Biz

At AvantGarb, we make big, dynamic, extroverted mascots.

In my weaker moments, I have this delusional idea, that people will somehow find AvantGarb and recognize our talent & vision.

Sometimes magical thinking works. But really, If you want your arty biz to flourish, I have 3 words for you:

Market. Market. Market.

These times are great for the introverted artists. Much communication is done in online via e-mail and in social media - tweeting, pinning, facebooking and blogging. However, actually connecting people in real time - having a conversation - that's when things get exciting - when the idea becomes real - that's when the passion for the project comes through

At AvantGarb, we use HootSuite to schedule posts on social media sites.

...but it's not all social media - what the point in being a creative business that makes stuff, if you don't also include something real. We send out funny fuzzy & googlie-eyed things, now & then.

Why not? We love to spread the joy!

Now, I almost, completely, most-of-the-time, adore marketing---I get a kick outta the pull and push of the relationships, the ins and outs of negotiations.

Marketing has always been social.