|Putting on the lipstick & the heels!|
When I start complaining to my, sometimes exasperated, staff that we will have no work after we finish whatever mascot we are working on....
....and we will be absolutely out of money,
.....nobody will ever want a mascot again
......we are finished, kaput, done
.......and we will have to auction everything off for a mere pittance
They all roll their eyes and get back to what ever they were doing. They have heard my sad refrain before.
Then someone says, "Start flirting!"
Heels and lipstickThere was a woman who worked for me many, many years ago. She, too, had heard my sad refrain one time too many. She finally said, "Put on your heels and bring in some work!" I did. That's when I realized, marketing is like flirting.
If I've worn some sensible shoes to work, I take them off and put on my emergency, cowgirl boots w/ heels, put some color on my lips and get down to the business flirting ---really marketing, but aren't both pretty much the same?
In marketing you want to:
- Attract clients.
- Present your best self for the business.
- Inspire trust and be trustworthy
- Put forth a proposal
- Work on the relationship
- Close the deal