Good Exposure for Your Art? Really?

Most of us have been there. Someone has flattered us by asking if we would be willing to display our work at their business - a restaurant or a lobby, maybe a snazzy spa.

When a business comes by and says they would like to hang your art on their walls, claiming it will be good exposure, approach their offer as the beginning of a negotiation.

Free is too expensive for the artist. 

Have a monthly rental cost sheet - maybe $500/painting/month - whatever cost you feel comfortable with. If people are spending money for something, they pay attention to it. If they live with it long enough, they may buy it.

Make demands, as well like: 

• The art must be hung by an expert under your supervision. 
• The business is responsible for and carries insurance that will cover any damage that might occur to artwork while in their workplace. 
• Get a deposit before releasing your artwork for display.

Don't give art away for free. 

Art is a calling. It is also a business.

©Jennifer Smith 2015

The Rules for Creative Cohabitation in the Studio

I had the good fortune to hire a wonderful, red-headed, Baptist, southern woman and a totally out-of-the-closet, really funny, gay man. They were both hugely talented. They had a great 3-D sense and an intuitive understanding of interior, mascot engineering.

....and they really, really liked each other and I adored both of them. They kept me laughing.

To keep the peace, at AvantGarb, I knew I was going to have to set some boundaries. 

These guidelines are good ones for every workplace. Well, you might not be that interested in new ways to knot a piece of thread ---but you'll get the picture. 

The Rules for Creative Cohabitation 

in the Mascot Studio

When making mascots, we have to communicate clearly with each other. Ask questions often and you must have courage. Keep communication open and transparent.

Fabric, foam and fuzz are endlessly fascinating in a mascot shop. As are:

• New ways to knot a piece of thread,
• Interior mascot engineering
• Sturdy ways to secure a helmet in a mascot head.
• Really corny jokes.
• Funny, buoyant stories,
• Mascot videos at lunch
• Favorite illustrations in the ULine catalog
• ...you get the picture

Not endlessly fascinating and creative inhibitors are:

• Personal politics and personal sex life.
• Any words you wouldn’t say in front of a 4 year old - we want to keep the mascot spirits sweet - even the ones with the Game Face.
• Anything disgusting. If it’s a story you really love, but think it might possibly be disgusting to some --- don’t tell it --- it’s the thing about keeping the mascot souls sweet.

Last but Certainly not Least, Dress Code & Hygiene:

There is no back room. We’re all on stage at AvantGarb so….

• We have to look good AND, have clothes we can work in - it's a delicate balance.
• Stylishly distressed clothes are fine - no worn-out clothes with holes, tears, weird stains, inappropriate words or images.
• It can be a dirty job. We get sharpie marker on our hands, adhesive in our hair - let's give ourselves the best chance we can at looking pretty good - start out clean.
• ...you get the picture

"We're Closed" = RFRA Bill in Indiana

Yes I live in Indianapolis,

My business is in Indianapolis.

Right now, all businesses in Indianapolis are in shock.

A Religious Freedom (RFRA) bill found it's way to Governor Pence's desk, and he foolishly signed it.

The bill allows businesses to refuse to do biz with people with whom they disagree. It seems to be aimed at the gay communitee.

When I started AvantGarb, my plan was to make costumes for avant-garde theater - thus the name. And I have certainly designed costumes for some fascinating performances. However, pretty early on, I got calls from companies and corporations that wanted mascots.

Rather than say "no" to customers I perceived as the wrong customers for me, I sad "yes". I have never regretted that first, "yes".

It turns out, I was born to make mascots! I love mascots! I believe mascot could bring world peace!

My customers defined my business for me. They knew better than I.

A bill like RFRA promotes the "no". It discourages the revelation. It puts the kabosh on the party. It is bad for all businesses in Indiana, large and small.

Business wants to grow and thrive - to stretch out in exciting, new directions.

With RFRA, Indiana tells the world that we aren't interested in the new. That we don't want to innovate and thrive. RFRA is like hanging out a "We're closed" sign.

Some Thoughts on Marketing an Arty Biz

At AvantGarb, we make big, dynamic, extroverted mascots.

In my weaker moments, I have this delusional idea, that people will somehow find AvantGarb and recognize our talent & vision.

Sometimes magical thinking works. But really, If you want your arty biz to flourish, I have 3 words for you:

Market. Market. Market.

These times are great for the introverted artists. Much communication is done in online via e-mail and in social media - tweeting, pinning, facebooking and blogging. However, actually connecting people in real time - having a conversation - that's when things get exciting - when the idea becomes real - that's when the passion for the project comes through

At AvantGarb, we use HootSuite to schedule posts on social media sites.

...but it's not all social media - what the point in being a creative business that makes stuff, if you don't also include something real. We send out funny fuzzy & googlie-eyed things, now & then.

Why not? We love to spread the joy!

Now, I almost, completely, most-of-the-time, adore marketing---I get a kick outta the pull and push of the relationships, the ins and outs of negotiations.

Marketing has always been social.

Be Generous

It is tempting in a teensy business to keep all of the cash in the business ---to keep investing in the business to make it sustainable. 

Let me argue in favor of generosity. 

This has been a good year for my little business, AvantGarb. Besides giving a few raises, and paying myself just about every payday, we have been able to give money away. 

We make wonderful big mascot heads and bodies. It's a joyous business. We try to spread the joy by donating to some cool, do-good orgs. 

Some cool, do-good orgs we support 

We give to the Heifer Project, one of the coolest organizations I know. They give animals to people for whom an animal makes an economic difference. If you're at a loss for what to give the person who has everything, may I suggest the Heifer Project. You can give a hive of bees, a bunch of chicks and even an ox in their name, to support people around the world for whom a bunch of fluffy chicks is a big deal.

I'm an artist in business. In the interest of promoting the arts and entrepreneurship, AvantGarb is an ardent supporter of CreativeCapital, an organization that promotes innovative and adventuresome artists with funding, counsel and career development. 

Sometimes I even get on a plane & fly to NYC go to their wonderful parties where I get filled to the brim with art, conversation and pure delight.

 Other do-good, feel-good things we do 

During the summer, we spend some time working with children, in something we call the Handmade Parade. 

The children make big critters with cardboard and paint, tune up the kazoo band, practice some moves and parade through the neighborhood.

 Our Awfully Big Puppets have been making yearly appearances at the PRIDE Parade.

Our holiday balls and shiny, holiday trees appear in community parades

Generosity is good for the heart and soul.


©Jennifer Smith 2014

Biz, blessings & a martini

AvantGarb has been a growing, productive business for a really long time.

I started AvantGarb in my Berkeley, California garage when my youngest daughter was about 3 months old.

Month after month I have made money, and those dollars have increased through the years.

AvantGarb is a real, ongoing operation.

Even though we have been making money, and I've been paying my mortgage, buying shoes, clothing my children, sending them to college & helping them buy cars, getting my hair done and my eyebrows tamed, I still think, it could be over tomorrow.

This is crazy thinking.

When I am sitting with a curved needle, stitching yellow muppet fleece to green muppet fleece, I have taken to counting my blessing.

Here are some of them:

• I have a really grand family. They keep me involved and interested in their lives. My husband is funny, handsome and sexy. My daughters are gorgeous, glorious adults.
  
• I  love my biz - making fuzzy critters that add a great dollop of fun to the landscape.
• I've traveled everywhere--okay, not everywhere, but a lot of places - Kenya, India, China, Mexico, Mexico, Mexico, Taiwan, Egypt, and oh yeah, Europe. I feel fluent in the world. I like to be places where I can't speak the language.
• ... however, I can speak Spanish, stutter through French and be polite in Swahili
• Every Monday I look forward to the week ahead.
• Every Friday I come home to a really good martini.
  
• I love going to church on Sundays, singing hymns w/ the congregation, listening to the sermon and being blessed for the coming week with the benediction.
• I love reading the New York Times and napping on couch on Sunday afternoons.
• I have gotten bit of fame for doing what I do.
• ...and I have friends, friends, friends and ohmygoodness, a huge, ever-growing & always fascinating family.

There are more blessings than I can count.

I have imagined my life, and it became real.

I suspect the story of other small biz people is similar.

How to keep your soul, make art, do biz and tell a story

How to keep your soul, make art, do biz and tell a story.

...of course, that's the kicker. I read recently that truly successful people don't have a Plan B.

I never had a plan A. 

When I was young, this is what I knew:

I knew art made me swoon, and made me stand up straight and pay attention.

I liked cool clothes, big cities, funky apartments, meals with friends, and boys.

I liked stumbling through foreign countries and foreign languages.

It's a recipe for a rich life. 

...and a life filled with stories. I feel like a historian for my generation. I protested the war in Vietnam in DC & got maced. I met my first big deal boyfriend at a "Peace-in" at Cornell University.

I lived in Seattle when it was cheap and full of artists and punks. I made costumes with a costume performance group, Friends of the Rag. I was an artist in NYC (with a studio at P.S.1) during the disco years  and before AIDS broke our hearts. 

I celebrated my 19th birthday on top of the Pyramid of the Sun in Mexico.

I can start sentences with phrases like, "When I was in Mumbai" ....or "compared to Shanghai, NYC looks like Colonial Williamsburg" 

However, not to seem too exotic, Thirty-four years ago, I married the handsomest of the boys. I have 2 fascinating, twenty-something/30 something daughters, and a funny, arty business that keeps my fingers and my brain nimble. I live in Indianapolis, Indiana and I'm a church lady.

After a couple decades making mascots as the Queen of Fuzz at AvantGarb, my soul is intact, art makes me swoon, biz is good, and ohmygoodness do I have stories to tell.