Sunday, March 15, 2009
Art & biz - the 1st step.
There are a few artist who win the "Famous Artist" lottery and actually make a living making their art.
This blog is for the rest of us who make a living outside the art world. We are the artists in the material world and we don't have MBA's!
...but we do have imagination and ideas. However, the path from artist to business can be circuitous.
When I started my business, AvantGarb, I thought I was going to be a costume design studio for avant garde theater. It seems the cosmos had a slightly different idea. AvantGarb's first job was to create a large, wearable chocolate chip cookie for a very small cookie company, my second job was Captain H-P for Hewlett-Packard.
It turned out, I was in the mascot business.
The big decision is to make your art work become your business.
There will be a few twists and turns. You will probably tweak and refine your original idea. We tweak and refine our art. That's how artists do business.