Friday, May 22, 2009

Marketing - It's a Conversation

man oh man---as far as I can tell, marketing is really a conversation. It is a relationship, and it had better not be dysfunctional.

At AvantGarb we chat, email, snail mail, tweet, blog and send out e-newsletters. We make renderings, chat some more, tweak this and that---chat some more.

I have come to think that business is what makes the world go round. As a pure artist, we make visible our singular vision, and if that vision makes it in a public venue, where people see it, experience it, react to it---that, alone, is a completely marvelous.

Art is the material world is a collaboration.

Marketing is a continuing conversation.

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